TSG help Heineken keep their finger on the pulse with all On-trade, Off-trade, Online and company-managed venue brand investments. 

Our BASE For Brands product suite allows their team to set-up, curate and manage curate their individual markets’ brand budgets across all their stockists, breaking their plan down by their own trading calendar focuses.  These in turn are distributed out to their Shopper teams to confirm their spend once trading terms are locked down throughout their fiscal year. 

Once all spend, activations and artwork are recorded, TSG oversees the generation of their insights, feeding results back into their own corporate benchmark database, building up their own knowledge bank of what works, and importantly, what doesn’t... 

Each activation holds its own evaluation report, easily retrieved by any member of their business thereafter.  The combined meta-data provides a rich source of information for TSG’s data science team to generate further board-level insights which sit at the heart of their strategic trade investment decisions.