TSG have a small team of experts embedded at WHSmith’s Global HQ in London, responsible for supporting their entire trading team with maximising trade investments.  Over the past few years, we have partnered with them to evolve a series of online business tools that make light work of burdensome admin and unlock time for their team to spend on more profitable planning and negotiations. 

Our unique range of end-to-end tools were easily configured to adapt to WHSmith’s precise requirements; including C-suite reporting dashboards that aggregate the granular data from hundreds of real-time activations being self-served directly by their trading teams.