TSG was chosen as Iceland’s partner to transform and implement their supplier-funded commercial strategy.  We now look after all JBP and non-JBP revenue generation, both in-store and online.  Our team, implanted at Iceland’s Head Office, maintain regular presence to ensure all opportunities are optimised. 

We were recently recognised as Winners at the FMBE awards for Most Effective In-Store Marketing, (proudly in partnership with Iceland and Premier Foods).   

Our best-in-class insights, using our unique activation Benchmark database are processed via our B.R.A.I.N (BASE Reporting AI-Network) and surfaced within our supplier facing portal; this allows seamless collaboration between brand owner and retailer, with a focus to constantly seek ways to improve ROI, weight of purchase and consideration.