TSG has helped WHSmith source a raft of new suppliers using their own proprietary MarketMaker toolset. Interested parties routinely attend an online briefing for each scheduled Range Review and then bid for the opportunity to become listed in their nationwide network of stores.
We have consistently brought people from all five continents to the table, brokering new relationships, allowing our client access to a rich seam of new suppliers who were not previously on their corporate radar.
In turn, these newly enrolled suppliers become part of our connected community, able to leverage their self-curated listings for further business-enhancing opportunities.
“WHSmith has partnered with TSG since 2021, adopting BASE as our system of record, which now sits at the centre of our suppliers’ trade investment programme. We continue to benefit on a daily basis from the powerful commercial upside of adopting these sophisticated ways of working, which has moved us to being able to efficiently optimise and learn from all our trade activations, allowing us to work even closer with our suppliers to help drive sales across our retail portfolio.”
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