Previously handed by one of the Big 5 Agency Networks, TSG won the contract to plan and buy all European retail media for Merisant, owner of the World’s leading sugar-alternative sweetener brands.
Our team provide our client with an online portal to monitor our investment decisions, acting as the backbone to our partnership, where movements of spending can occur in near real time as we help surface clarity over the effect of keywords, placements and bid strategies.
Our unique campaign management dashboard connects directly via API with leading ad-serving companies, including CitrusAd, Criteo, Netwave and incumbent retailer platforms to produce a single version of the truth for our clients.
“TSG have transformed the way in which we think about our ecommerce retail media investment strategy; their unique real-time dashboard powers our understanding of investment effectiveness and we confidently rely on their team to manage and spend our brand budgets as they deploy it across all our major accounts.”
If you’re a Brand Owner interested in disrupting your current retail media business model, to explore ways to see how your investments can work even hard, please contact us using the links below…