Shopper Marketing
A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behaviour anywhere along the path to purchase.
Retail Marketing
The process of bringing Suppliers’ product(s) directly to customers via a Retailer, involving the planning and laydown of both annual plans (JBPs) and incremental investments... The six principles of retail marketing are product, price, place, promotion, personnel & presentation.
MarTech
Describes a range of software and tools that assist in achieving marketing goals or objectives. A series of digital apps designed to automate or streamline marketing tasks, aiding areas such as Data collection, Content planning, Execution, Analytics, and more.
Community
A social group who regularly inhabit a particular area (either a geographical or a virtual space, via digital platforms) who share common goals, interests, motivations and heritage.
Retail / Shopper Marketing is a positive mix contributor, a truly accountable form of investment that consistently achieves higher Return On Media Investment (ROMI).
We’re established and winning in this expanding space, (currently not well understood by traditional agencies, who find themselves excluded from in-housed, longer term solutions).
Our award winning proprietary machine-learning technology enables Retailers & Brand Owners to plan, execute and evaluate their trade plans with the added confidence that their ROMI is being optimised via AI-informed investment recommendations.
RETAILERS
Find out how to optimise your supplier income by
connecting brands with your shoppers...
BRAND OWNERS
Find out how to optimise your ROMI by leveraging insights from >2,500 shopper marketing campaigns...
SHOPPER MARKETERS
Find out how we
connect the industry together via the power of community...
INVESTORS
Find out if our strategies are aligned with the transformational changes brought about by shopper marketing...