Shopper Marketing
A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behaviour anywhere along the path to purchase.
Retail Marketing
The process of bringing Suppliers’ product(s) directly to customers via a Retailer, involving the planning and laydown of both annual plans (JBPs) and incremental investments... The six principles of retail marketing are product, price, place, promotion, personnel & presentation.
MarTech
Describes a range of software and tools that assist in achieving marketing goals or objectives. A series of digital apps designed to automate or streamline marketing tasks, aiding areas such as Data collection, Content planning, Execution, Analytics, and more.
Community
A social group who regularly inhabit a particular area (either a geographical or a virtual space, via digital platforms) who share common goals, interests, motivations and heritage.